Audra Krell

On Purpose

Archive for the tag “marketing”

Inbound Marriage

This morning I was invited to the launch of the book Married But Looking. I have no idea what it’s about, but from a marketing and personal standpoint, it’s a message I don’t care about. I’m not intrigued.

Marriages everywhere would do well to think in terms of inbound marketing. We need to stop pushing our messages out and start pulling our spouse in. Many people spend time making themselves marketable to an unnecessary audience. As a committed partner, we shouldn’t even be looking for an audience; we have all we need at home. We spend thousands of dollars making ourselves presentable to the world, when the nurturing of our private life is neglected, choked and tangled.

All any of us want is to be known and loved for who we are. Often the persona we present to the world, isn’t at all who we are. Again, lots of money wasted on a mask that will crack and break. We don these masks and wake up one day lost in the culture, touting messages we never intended and dying, literally dying to be found.

I too, used to be caught in the sticky web of trying to please the world. When I woke up face down in a proverbial gutter, something whispered above the worldly noise. God’s voice reminding me I hadn’t been abandoned and never would be. He further reminded me of my purpose; to love my man. Getting back up wasn’t easy, but the less I looked at the world and the more attention I paid to my marriage, the quicker I healed.

A couple of weeks ago, I played percussion with the orchestra at church. We did one of my favorites, an amazing gospel version of I’ll Fly Away and Soon And Very Soon. I was to lay out during the intro and come in on the verse. I was just having myself a time; counting, swaying and tapping my foot.

Then I saw him.

My handsome husband’s face stood out  in a sea of 2000. It took my breath away and I was lost in him, thinking over and over, “I love him. I love him so much.”

My entrance came and went.

Come on Audra!” I snapped out of my dreamy reverie as the conga player commanded me to do my part. I spazzed on the tambourine and played on 1 and 3 instead of 2 and 4. All the while trying not to laugh out loud, because he still gets to me. (My husband, not the conga player.)

After knowing him for 26.5 years and being married for 19, Steve still deeply gets to me.

And so I’m grateful for the gift of God cracking my mask. I see much better now. The world is a cold, dark place which will never be satisfied with my efforts. But at home,in the safety of our marriage, the warmth and acceptance is everything I’ve ever wanted.

To connect intimately with your spouse, quit investing in outbound, pointless messages and take a hard look at what’s right in front of you. Use your powerful energy to build, grow and nurture a healthy, inbound marriage.

You don’t want your spouse to be married, but looking.

Advertisements

Brand Marketing 101 with WD-40

Marketing genius John S. Barry of WD-40 has passed away at the age of 84. When the product was created in the 50's, Mr. Barry marketed WD-40 and made it into a timeless product that no one could do without. Here is an excerpt of some of his best practices, taken from a New York Times article by Douglas Martin.

"Mr. Barry brought marketing coherence and discipline to the company. He spruced up the packaging and increased the advertising budget, but most of all he pushed for distribution. He emphasized free samples, including the 10,000 the company sent every month to soldiers in the Vietnam War to keep their weapons dry.

Within a little more than a decade, Mr. Barry was selling to 14,000 wholesalers, up from 1,200 when he started.

MORE FROM NYTIMES.COM

He kept tight control of the product. When Sears wanted to package WD-40 under its own label, Mr. Barry said no. When another big chain wanted the sort of price concessions to which it was accustomed, he refused.

He pushed to get WD-40 into supermarkets, where people buy on impulse. He also began an aggressive effort to sell WD-40 in foreign countries.

“We may appear to be a manufacturing company,” Mr. Barry said to Forbes, “but in fact we are a marketing company.”

 7 tips to best market your book or your brand from Mr. Barry's innovative marketing of WD-40.

  •  Bring coherence and discipline to your company, even if you represent the sum total of employees
  •  Make your packaging sizzle 
  •  Take dollars from somewhere else to increase marketing budget
  • Make distribution your top priority
  • Give thousands of free samples of your product (Book excerpts, e-books)
  • Keep tight control of your product. Writers, this doesn't mean self-publishing. It means thoroughly reading and negotiating your contracts with editors, agents and publishers.
  • Aggressively place your product in stores where people make impulse buys. Work hard to get your product into International markets.
  • Realize that you may "appear" to be manufacturing something, but at the end of the day you are a marketing company.

Post Navigation

%d bloggers like this: