Audra Krell

On Purpose

Archive for the tag “writing”

Grammar Made Easy

For Immediate Release

Contact:  Tracy McCarter

800-927-0517 Ext. 109

tmccarter@tbbmedia.com

Visit our website at www.tbbmedia.com

 

Grammar Made Easy, Writing Made Great

Faulty modern educational approach to writing is REVOLUTIONIZED by

The Writing Course-Educator’s Version created for home schoolers, high schoolers,

parents, and  college students,

 
Dallas/Ft. Worth, TX—Did you know that you can learn to write with correct grammar and proper punctuation without learning the rules?  This summer, author, pastor, and teacher Fred Lybrand introduces a radically different way of thinking—and learning—about grammar in his simple, yet revolutionary, new curriculum, The Writing Course-Educator’s Version.  He straightforwardly offers twelve basic writing “secrets” that virtually anyone can master and that will transform “grammar-challenged” students, parents, and even professional adults into excellent writers.  “We are losing a generation of writers to email, IM, and instruction that doesn’t show students how English really works,” says Lybrand.
 
The Writing Course-Educator’s Version is not only designed for those who constantly struggle with the difficulty of writing, but also for those who just want to write better.  Lybrand’s proven approach to writing and grammar solves the problems of what to say, how to say it grammatically, and how to make sure the punctuation is correct.  And, the course also shows the sure-cure for poor spelling!
 
“When a student is not worried about grammar or punctuation, he can learn to write in his own uniquely powerful and effective style; which is the current emphasis placed on writing by the recently modified TAKS test (Texas) and on the SAT college exams,” says Lybrand.  “Something more is required than just throwing grammar rules at our students.  Instead, our goal should be to teach our children ‘to learn
how to learn for themselves.’”
 

While history has clearly demonstrated the value of the principles taught in The Writing Course-Educator’s Version, there is no writing course even remotely similar to what Lybrand teaches.  With a methodology that teaches parents or students how to get engaged in the process of learning the elements that go into writing correctly and effectively, The Writing Course-Educator’s Version immerses students in twelve secrets all truly great writers finally discover (and sometimes aren’t aware of themselves). 

 

“For anyone who likes (or even dislikes!) writing, this course can totally release him or her from the constraints of grammar and punctuation rules and regulations,” says Lybrand.  “It also allows parents to become more involved in the schooling process of their own children, whether they attend public, private, or home school.”

 

Working as either a full curriculum or a supplement (kids in public or private schools can use this training after school to improve their own writing), The Writing Course-Educator’s Version comes as a combination of audio lessons, a printable workbook, and a full transcript of Lybrand’s writing seminar.  In sessions of about 30 minutes each, over 21 lessons, students will experience the instruction and exercises necessary to learn the strategic principles which are the building blocks of great writing.

 

 

For more information or to order The Writing Course-Educator’s Version, please visit http://advanced-writing-resources.com/cmd.php?af=1012599

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Since 1987, The B & B Media Group, Inc. has used its broadcasting, marketing and advertising experience to provide the specialized and strategic publicity necessary to achieve the public relations goals of each client.  The Barnabas Agency, a division of The B & B Media Group, Inc., is a proven provider of exceptional public relations and personal management services for authors, speakers, ministries and organizations.

 

 

Tracy McCarter

Media Specialist

The B&B Media Group

1-800-927-0517 Ext. 109

tmccarter@tbbmedia.com

Visit us on the web at www.tbbmedia.com

“A Media Communications Company”

 

109 S. Main

Corsicana, TX 75110

Fax: 903-872-0518

 

Brand Marketing 101 with WD-40

Marketing genius John S. Barry of WD-40 has passed away at the age of 84. When the product was created in the 50's, Mr. Barry marketed WD-40 and made it into a timeless product that no one could do without. Here is an excerpt of some of his best practices, taken from a New York Times article by Douglas Martin.

"Mr. Barry brought marketing coherence and discipline to the company. He spruced up the packaging and increased the advertising budget, but most of all he pushed for distribution. He emphasized free samples, including the 10,000 the company sent every month to soldiers in the Vietnam War to keep their weapons dry.

Within a little more than a decade, Mr. Barry was selling to 14,000 wholesalers, up from 1,200 when he started.

MORE FROM NYTIMES.COM

He kept tight control of the product. When Sears wanted to package WD-40 under its own label, Mr. Barry said no. When another big chain wanted the sort of price concessions to which it was accustomed, he refused.

He pushed to get WD-40 into supermarkets, where people buy on impulse. He also began an aggressive effort to sell WD-40 in foreign countries.

“We may appear to be a manufacturing company,” Mr. Barry said to Forbes, “but in fact we are a marketing company.”

 7 tips to best market your book or your brand from Mr. Barry's innovative marketing of WD-40.

  •  Bring coherence and discipline to your company, even if you represent the sum total of employees
  •  Make your packaging sizzle 
  •  Take dollars from somewhere else to increase marketing budget
  • Make distribution your top priority
  • Give thousands of free samples of your product (Book excerpts, e-books)
  • Keep tight control of your product. Writers, this doesn't mean self-publishing. It means thoroughly reading and negotiating your contracts with editors, agents and publishers.
  • Aggressively place your product in stores where people make impulse buys. Work hard to get your product into International markets.
  • Realize that you may "appear" to be manufacturing something, but at the end of the day you are a marketing company.

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